The Executive Desk
Private, high-touch asynchronous Executive & Business Coaching for founders and CEOs who want clarity, focus, and better decisions.
You don’t need more meetings. You need clearer thinking.
You know your business has potential. You know you can get it to where you want. But right now, it feels heavy. Scattered. Overwhelming.
You’re juggling too many priorities. You’re making decisions slowly (or not at all). You’re building momentum, but you don’t trust the direction.
Maybe you’ve been told you need more calls or more sessions….but what you really need now is…clarity. Quiet reflection. Strategic space.
Because real leadership…and real business growth…doesn’t always look loud. Sometimes, it looks calm. Focused. Deliberate.
The Executive Desk is a private, 3-month asynchronous Executive and Business Coaching advisory container that meets you where you are. We connect via email, text, audio and sometimes video to help you simplify your business, strengthen your systems, and build the confidence to lead with clarity and focus.
Make meaningful progress on what’s actually holding you back.
If you’re experiencing decision fatigue, scattered focus, stalled momentum, or quiet frustration despite working hard in your business, you’re not alone. Many capable founders and leaders don’t struggle with effort. They struggle with clarity, direction, and discernment.
The gap isn’t motivation. The gap is strategic focus, clean priorities, and grounded leadership thinking.
That’s exactly what The Executive Desk is designed to resolve.
Inside The Executive Desk, you will:
Gain clarity on what truly matters now
Build steady momentum toward one to three strategic goals
Strengthen your executive decision-making
Simplify your business instead of adding more complexity
Work with a private advisor who thinks with you, not at you
You bring the challenge, the decision, the uncertainty, or the next chapter you’re navigating — and together, we create real progress through clarity, strategy, and grounded leadership.
NO Weekly Zoom Meetings | NO Facebook Groups | NO Weekly Hour-Long Sessions
Gaps We Commonly See in
High-Capacity
Leaders and Founders
The Executive Desk exists to close these gaps — quietly, strategically, and sustainably.
Where Leaders Get Stuck
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Starting too many things at once
Struggling to finish key priorities
Jumping from idea to idea without clarity
Feeling productive but not seeing progress
Impact:
You work hard, but the results don’t reflect your effort. -
Quiet overwhelm that’s hard to articulate
Decision fatigue from constant problem-solving
Feeling isolated in leadership
Pressure to appear confident despite internal uncertainty
Impact:
Your thinking becomes foggy, heavy, or avoidant — slowing everything down. -
Offers and positioning feel misaligned or unclear
Revenue depends on inconsistent actions
Growth strategy feels too complex or too vague
Hard to differentiate between noise and true opportunity
Impact:
You plateau — not because you lack ability, but because you lack a clean path. -
Too many competing priorities
No clear decision-making framework
Difficulty identifying the right next step
Vision feels strong, but execution feels foggy
Impact:
Leaders stay in motion but not in momentum. -
Shifting from “doer” to “leader” feels uncomfortable
Confidence dips during pivotal decisions
Imposter thoughts cloud strategic choices
Difficulty holding boundaries with team, clients, or self
Impact:
You lead inconsistently — and feel it internally before you see it externally. -
Business processes exist, but they’re fragile or scattered
Everything relies too heavily on you
Operations lack simplicity and predictability
Projects stall because there’s no clean container for execution
Impact:
Growth feels possible…but unsustainable.
How It Works
Apply & Discovery Call: We evaluate fit, vision, and needs.
Onboarding + Assessment: You complete a deep business + leadership intake inside a private portal.
Clarity Session Call: We review your assessment and clarify up to 3 goals.
Focus Plan Delivery: I build your 3-Month Focus Plan and send it to you.
Asynchronous Advisory Begins: Mondays through Thursdays: you message when ready, I respond within 24–72 business hours.
Monthly Reviews & Adjustments: We check progress, recalibrate strategy, and clarify next steps.
Cycle Completion & Next Steps: After 3 months you may: renew or transition to advanced coaching.
Your vision—my toolbox.
We’ll go through the trenches together and we’ll celebrate your wins together. You don’t have to do this alone.
The best part about having a coach in your corner is having one invested in your success. How far are willing to go? Let’s find out.
Take Focused Action with An Experienced Mentor. Hi, I’m Shakeena—Your Pocket Mentor.
Certified Business & Life Coach | Marketing Strategist
My journey as an entrepreneur started in 2013 (probably even before then) when I started writing for others. I didn’t know it would lead me where I am today…doing what I’m passionate about, living a lifestyle I’ve only dreamt about and helping others achieve their goals.
Since then, I’ve created multiple businesses, coached hundreds of professionals and business owners, led large and small workshops, have spoken in front of thousands from around the world, and have designed a business and lifestyle that works for me.
My clients get results.
My mission is to help small business owners build and protect their vision with simple systems and strategies.
While I SOMETIMES HAVE THE CAPACITY FOR NEW CLIENTS, I prefer to work 1:1 or in small groups. Which is why I operate from a waiting list only.
You’re in good hands, but enough about me.
Here’s some data for those who need it…
300+
Business Owners Served
20,000+
Leads Generated
6 M+
Total Revenue Generated
Here’s what I can help you with…
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I - Foundation
Learn how to develop positive personal habits and routines while building a solid business foundation that positions you for growth.
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II - Stabilization
Learn how to set clear pathways to accomplish goals while using systems in your business so it can run faster, better and ultimately…without you.
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III - Acceleration
Learn how to use leverage in all aspects of your life and business by hiring the right people, using high-level planning, and more.
Miracle Hurley, Intended Purpose, LLC
“Shakeena took her time to get to know me, my company, the heart of what I do and why I chose this path. She also paid attention to my areas of concern I had as a new business owner and she did this without judgment. I was extremely pleased with how personable, relatable and professional she was. I would recommend her services for any new business owner who needs support in getting their business off the ground. After my experience with Shakeena, I will be adding her services as a resource for my own clients. Thank you for all you do.”
Who This Is For
A founder or CEO leading a service-based or small team business
A leader dealing with decision overload, business complexity, or unclear direction
Someone ready to treat their business as a serious enterprise
Capable of independent thinking and follow-through
Seeking leadership clarity, not checks & tasks
This Isn’t For You If…
You’re looking for a group experience or community chat access
You’re not ready to take ownership of your progress and follow through
You want someone else to build or run your business for you
You prefer real-time Zoom calls over written accountability
You’re not willing to reflect, make decisions, or try new ways of working
You’re only looking for surface-level motivation instead of strategic guidance
Explore the Possibilities
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Get mentorship and guidance from the beginning stages of your business to profitability and beyond.
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Learn how to create a business your customers and team members love.
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Learn how to create an engine that powers your profitability and attracts customers you actually want to work with.
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Working towards a specific goal? Get help staying on track and checking off those achievements.
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Set your business up so you can work when you want, as much as you want, whenever you want.
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You’ll learn how to work on revenue-generating activities that’ll move the needle forward in your business.
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Work through making decisions like a CEO and less like an employee.
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Looking to hire your first or next team member? Learn how to vet and hire the right people for the right roles.
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We work on building the business of your dreams. The possibilities are endless.
Why The Executive Desk Works
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Less Expensive
Email coaching is less expensive (often a fraction of the cost) than coaching via Zoom or in-person.
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Individual Attention
You still get the individual attention (private 1:1 coaching) you need on important issues and challenges even with a busy business and a noisy family.
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Time to Think Through Things
You’ll have plenty of time to put your thoughts into words and think through what you want to say.
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Fits Your Schedule
You can email whatever issue and challenge you have—instead of waiting for your next scheduled appointment.
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A Record of Your Growth
You’ll have written progress of your growth and how you’ve changed as a business owner.
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OnDemand Access
You don’t have to wait until an appointment to express your concerns, struggles or wins.
Jesse Frye, Business & Executive Coach
“Shakeena creates environments where clients thrive and achieve their desired results. She deeply appreciates how the marketing cycle works and provides sound strategic guidance and advice. She is a trustworthy colleague, an outstanding strategist, and a top-notch mentor. I loved watching her coach clients and I recommend Shakeena without hesitation.”
Frequently Asked Questions
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No! Everything is coming from a real place. I use a combination of experiences from my own serial-entrepreneurship journey, client work, education, and more.
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People and Zoom fatigue are real. Sometimes, there's just not enough time in a day. You may find that you don't have the time to engage or fit in hour-long coaching sessions when you're trying to fit it in with busy schedules, noisy families, after-school programs, and more.
It's flexible, easy, and provides you with the help you need when you need it - and at an affordable price.
Plus, it has the journaling benefits of being able to write out your thoughts and ideas. It also gives you something to refer back to when you need to remember something or need just a bit of motivation. :)
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Included in each package is a Clarity Session to get clear on your goals. You have an option to purchase a package that includes a 30-minute monthly session. You will have the option to purchase appointments through your coaching portal as needed.
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That's ok. Take advantage of the program, but be sure to execute on the things you're given. Real progress takes time. Remember to rest and give yourself grace.
Even if you don’t respond to the weekly emails, you’re still getting actionable guidance. Utilize the program, or not. It’s your choice.
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It is coaching that occurs via email. It's kinda like having a pen pal - but with someone actually focused on helping you achieve your goals. We discuss all of the same things we do in a live coaching session - the only difference is the delivery method. It's a flexible and easy-to-use alternative to coaching via Zoom. There are no regular in-person meet-ups.
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As with anything, there are a variety of pros and cons. Your level of commitment, focus and intention will help determine your level of success. I am always in your corner and happy to share my tools, knowledge and resources, but ultimately the success or failure of the program is your decision.
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Absolutely! I do have additional coaching packages available, including a group membership and a variety of 1:1, private coaching support with limited availability. Whenever you’re ready, just let me know.
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Either via email, text or video message (sometimes) or through your portal. We use the portal as a way to support your journey and monitor your progress.
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No, we do not offer refunds.
Get Started Today!
Investment: $300/month