Automation without Authenticity is Just Noise
We know that automation can saves you loads of time and improve scalability, but if your automations lack authenticity, you might as well be broadcasting static.
Learn how to automatic authentically.
When done right, it should enhance your voice and feel like a natural extension of your brand.
Here's a few simple ways to include your brand's voice in your automations:
Any emails, messages or responses can include customized subject lines and greet people by name.
Use automations to maintain consistency, not replace communication. Make sure your actual interactions are personal and meaningful.
Keep messages relevant. Create automated nurturing email sequences that speak to your audience's challenges and offer personalized solutions.
Drop the jargon. Use language you'd use if you were speaking with your customer face-to-face.
If there's a part of your current automation that feels automatic, how can you use more personalized language?
This is part of the 60 Days of Realignment and Reimagining: A Transformational Journey for Entrepreneurs series. See the full post here.
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